Difference between ARM vs EMI
Email Marketing Intensive is around 16 hours of video footage in total, over an 8 week training curriculum. This training is the actual recordings of that live class. As such, unlike the actual attendees, you are not REQUIRED to do the homework, but we suggest you do to get the full benefit.
EMI is basically a “video version” of ARM training, but from a slightly different (and deeper) perspective.
You don’t need EMI IF you already have ARM; however if you want a video version and more comprehensive version of ARM, then EMI is for you.